Outdoor Displays and Banners Buying Guide
It’s not always easy to pick the correct kind of outdoor advertising display. Fortunately, we’ve put together this useful guide to assist you in your quest for the ideal display.
Learn more about the many outdoor displays on the market, as well as how to design, care for, and select the best weather-resistant display by reading on.
It is possible to bring attention to your business, event, or charity in any outside area by using outdoor advertising displays.
Custom printed PVC banners and flags, pop-up tents, and pavement signage are just a few examples.
When purchasing outdoor displays, it is important to keep the elements in mind so that your displays can stand up to the test.
How can I know which outdoor display is best for me?
Where and how often you want to use your outside advertising display will determine the sort of outdoor advertising display you require; examples of popular locations and items that may be utilized in these settings are provided below.
Outside your shop or on the forecourt, the following solutions are guaranteed to catch passersby’s eye who seek the newest deals and discounts.
Signs on the Road
It’s common for them to be located just outside stores, where they may feature the most recent bargains and visuals that can be updated often at low expense. Pavement signs are popular for many store owners because of their easy-to-use snap rail systems or magnetic poster pockets.
It is similar to pavement signs, however, chalkboards may be scribbled on using chalk or liquid chalk pens to allow for more creative patterns and pictures. Fast-changing messaging like “latest deals,” “opening times,” or “special of the day” is great for companies like restaurants and cafés to advertise with them. Using chalkboards allows you to change these messages at no additional expense. All you need is a little imagination and clean handwriting to pull this off!
Frames for ad posters
If you have a vast space to advertise, such as a grassy knoll or a garage forecourt, a larger Banner A-frame might be more appropriate. Again, you have complete control over how often you alter the banner image to meet your specific requirements.
Flags for Publicity
Forecourt areas are increasingly utilizing flags. They’re ideal for catching notice from a distance when utilized to display your company’s branding. Weighted and water-filled hard ground bases are only two of the many types available.
Printing on PVC
Use a PVC banner if you have access to adjacent railings, a wall, or another surface where banners may be attached with permission. PVC banners can be customized to meet your specific size needs. To promote a special event or advertise a product, PVC banners are an excellent choice.
Barricades at a cafe
Coffee shop spaces outside can use them to divide apart outside dining areas with a branded message that can be seen from a distance. PVC is the normal medium for printing, although mesh can be provided upon request.
Notices on outdoor billboards
External noticeboards are designed for outside usage and are weather-resistant. On the outside walls of stores, restaurants, and taverns, you’ll find these. Your company’s logo may be imprinted on the header panel of the majority of units. This is in addition to the fact that messages may be readily and often updated. Even in the dark, LED-lit menu boxes may be used to show menus and other promotional materials.
Showcases for outdoor events and exhibitions
In the case of an outdoor exhibition or event, you’ll have a designated area for your stand. Here are a few alternatives for a comprehensive event stand package depending on the available space:
Tent in a bag for easy transport
Pop up tents with your company logo on them are a great way to be prepared for any weather condition. There are a variety of ways to personalize your tent, from a personalized canopy to printed sidewalls.
Awnings for outside
Outdoor banner stands are distinct from pop-up banners that are often used indoors. Specifically built for outdoor use, these chairs have heavier bases or longer feet to help keep them steady on the ground.
Although it may be tempting to use indoor banners outside, they are not made to withstand all types of weather. An interior banner can be blown over by even a slight breeze, resulting in irreversible damage. If necessary, these outdoor banners may be utilized indoors as well.
The use of flags to bring attention to your outside exhibit stand or location is highly recommended. From a distance, their height, which can vary from two to five meters, draws attention. Feather flags are the most common shape, but there are a variety of bases to choose from, including soft- or hard-surfaced alternatives.
A counter for use outside
Great for displaying and handing out your samples, as well as serving as the focal point of your exhibit. Portable, sturdy, and completely branded, outdoor counters are ideal for events. Ideal for outdoor use. Even though these countertops are meant for outdoor usage, they may be utilized indoors if necessary.
Attractions in the form of inflatables
It takes minutes to set up a massive, eye-catching inflatable display. They’re also easy to carry to other locations because they’re lightweight when packed down.
When it comes to raising awareness for charitable causes, flags are the key. Because they are lightweight and portable, they are an excellent way to ensure that you are clearly seen from a distance.
Flags for the City’s Streets
With an attached flag, these handy bags may be noticed when moving through congested areas like marathons and other events.
Designing for outdoor use: some tips and tricks
When it comes to outdoor advertising, there is a lot of room for error. In order to save money on fresh artwork, there is a tendency to just replicate the same designs you would use on your existing indoor banners This might have a negative influence on your presentation.
Outdoor competitions pit you against not just your rivals but also the often complex and colorful scenery that surrounds you.
Using light blue (or, let’s face it, grey) for tall displays like flags might result in your message being obscured by the color of the sky. In order to maintain your branding consistent, it is necessary to ensure that the brand stands out. There is no doubt that reds and dark colors are always a good idea, whereas natural greens and browns are always bad. There is nothing better than a vivid color! With flags, logo-only artwork is becoming increasingly popular.
Color, message, text, and size all play a role in the design process. There must be a “attraction,” “convincer,” and “call to action” on huge displays or those aimed at fast-moving traffic. Offers that include a deadline, a phone number, or a web address are examples of this type. Text that is too tiny or too much to take in at a glance may prevent people from reading all of the information on the screen.
If you plan to display photographs, be sure they are of good enough quality. Pixelated photos are the worst thing you can have on your screen. The best way to avoid low-quality photos is to search on photo stock websites that have professional photographs specifically scaled for large-scale printing.
Why a waterproof outdoor exhibit is necessary
Waterproof displays are vital since there is nothing worse than a monitor that is wet or has run images on it.
It’s always essential to double-check that your purchase includes a waterproof substrate and printing method, which suppliers should be able to advise you on. In addition to water damage, the structure of the display might corrode if the material used is not water-resistant.
Rain is less of a concern for outdoor events when it’s windy. Displays, particularly marquees and banners, which function as sails in the wind, can easily be blown over if they aren’t properly weighted. Before an event, sand or water can be added to the weighted base unit of most outdoor advertising flags and banners. If the wind is blowing more than 18 mph, we don’t recommend setting up your displays outside.
Consider the quality of your outdoor display while making a purchase. Ask about the warranty and the materials used in the display’s fundamental construction. This will guarantee that you get the most value for your money and that you can have faith in the provider you’ve chosen. All the elements, not just wind and rain, need to be able to survive your show if you want it to last. Graphics can fade if the wrong material is utilized, and frost can shatter laminate and plastic surfaces if they are not properly protected.
Taking proper care of your outdoor exhibits
The basic care guidelines and suggestions for your displays should be taken into consideration to help them last as long as possible.
If left outside for the whole time, fabric flag designs should last six months. When your flags are not in use, we recommend that you store them in a dry and organized manner. Our flags may be cleaned with a cool wash and iron, extending the life of your display. We use a dye-sublimation printing technology, which means that the ink is pushed into the cloth and will not peel or fade.
Acetate sheets preserve most sign designs on pavement signs and other outdoor signage. A dry towel may be used to clean these signage and the chalkboard panels.
Every outdoor display should be stored in a dry and secure location while it is not in use.